This story is developing. Some search marketers reported Friday that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. Instead, the ad options from the Ads dropdown are limited to Responsive search ad (RSA) and Call ad. Frederick Vallaeys, CEO of Optmyzr, is among those […]
Yelp announced two initiatives designed to fight racism and promote diversity and inclusion among local businesses. The company expanded a relationship with non-profit consortium Open to All to make training resources available “for small and medium-sized businesses to uplevel their diversity and inclusion practices.” The other initiative could prove more controversial. Yelp said it will place a new category […]
The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today we’re announcing that the page […]
