Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in the U.S. last week, “but remains significantly elevated.” In late March, roughly half of small businesses said they could survive […]
Search advertising is evolving alongside a rapid change in user shopping behavior. With audiences shifting more than ever, it’s important for marketers to make the most of potential customers seeking out new brand loyalties and products. But when it comes to search marketing, it can be tempting to stick with what you know. It might […]
With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need to understand that campaigns ideally need to have already started; or at least have a launch date […]
