Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, […]
On Friday, July 17, Search Engine Land Editor George Nguyen, will host a discussion on running an e-commerce site on Shopify and how to optimize your Shopify site for better search rankings. The coronavirus pandemic has shifted shopping behavior online and businesses have adapted by flocking to platforms like Shopify so that they can continue […]
Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in […]
