Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that spend will generate? In this e-book, Omnitail walks you through completing a sales and spend forecast using a square root model, to help you measure the impact of your ad […]
The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros […]
“Godzilla vs. Kong,” the new Warner Bros release, has topped 4 billion views on TikTok with its dedicated “ROAR Challenge.” What are the strategies that produce big results like this? What do marketers need to know about what sticks in the growing TikTok community? What role do influencer marketing platforms play in orchestrating successful campaigns? […]
