Good morning, Marketers, and what’s your ETA? No, I don’t mean what time will you show up? I’m talking about Enterprise Technology Adoption profiles, an intriguing concept Gartner has been developing, and which is probably ready for the spotlight. The idea is apparently (loosely) related to personality inventories in psychology, and purports to categorize purchases […]
Facebook is under siege. The movement to persuade advertisers to pause their ad spend for the month of July (#StopHateforProfit) is an organized one, backed by groups ranging from the NAACP to the Anti-Defamation League and Color of Change. Its made for splashy headlines. To lose business from companies like Microsoft, Unilever and Verizon isn’t […]
Google has quietly published a whole new set of manual actions around Google News and Google Discover policies and guidelines. Manual actions are when Google human reviewers apply a penalty to a website or webpages after it has come to Google’s attention that something was done that was not in accordance with Google’s posted webmaster […]
