Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on Google and Apple, leading ad industry associations and companies launched a standards initiative Tuesday. Dubbed […]
With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind. “Email marketing should address how you can make [the recipient’s] life better today, even if it is […]
Over the past two decades, various upstart search engines have tried to take on Google and largely failed – including Microsoft’s Bing. And notwithstanding the recent crop of privacy search players lead by DuckDuckGo, the time may finally be ripe for a true competitive challenge. That challenge may come from Sridhar Ramaswamy, who formerly ran […]
