Content

Setting up your content syndication program for success

When done right, content syndication can be an invaluable method for generating B2B targeted names, contacts and responses that meet your ideal customer profile.

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the right partners. The stakes are high, because we’re talking about the revenue lifeblood of the business.

This guide from Integrate will help make you a “maestro” of content syndication, adept at the design and integration of content syndication programs to amplify all of demand generation. You’ll learn:

  • How to achieve your demand goals with content syndication.
  • How profiling target buyers to build the best lead pipeline.
  • What content is optimal for syndication?
  • The framework for finding your best content-syndication partner.

Visit Digital Marketing Depot to download “Your Guide to Content Syndication Success.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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Channel: Content Marketing – Marketing Land

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