In a blog post today, Google announced that they will make their alternative to third-party cookies available for public testing in Q2 2021. “Federated Learning of Cohorts (FLoC) … effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser… Chrome intends to make FLoC-based cohorts […]
Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which brand CPC was actually declining. This despite the fact that Google brand top-of-the-page and first-page minimum bid estimates continued to decline steadily through the end of 2017. While […]
Visual content offers a powerful way to connect with and engage consumers. It also helps companies maintain a competitive advantage where such an edge matters. But when it comes to creating, managing, and publishing the volumes of content required to win the engagement game today, it can be a challenge just to keep up. Those […]
