Mobile

Release Notes: Button’s Reach offers deep linking and app-tracking for affiliate channels

Affiliate marketing channels are in widespread use by retailers, and now Button, a mobile commerce optimization platform, has developed a deep linking and app-tracking capability for affiliate channels through its new product, Reach. 

Button integrates with publishers to place calls to action within content, believing, as Button CEO Michael Jaconi has said, that “the internet of the future will be defined by actions, not ads.”

Deep linking creates a streamlined experience for users to go from a publisher’s content directly to relevant pages in apps or mobile websites, rather than being directed to the home page. This increases revenue for both publishers and brands. 

Most affiliate apps do not have the capacity for deep linking technology. Button’s Reach product offers both deep linking and app-tracking to affiliate channels. 

“Affiliate channels are the future of digital marketing, but it is built on old technology,” Jaconi told us. “Every CMO is digging to identify new channels for app installation because Facebook and LinkedIn are expensive and not revenue-producing.”

Immediate increase to revenue. The first network to integrate with Button through Reach is Awin, a leading global network with 205,000 contributing publishers and 14,600 brands, and already a Button partner. A major brand on Awin’s network reports a 50% increase in revenue-per-click. 

Making money from mobile. Monetization from apps is the foundation for mobile marketing in 2020 and beyond. According to Jaconi, affiliate marketing channels take up between 15% and 20% of marketing budget for Internet Retailer 500 companies, so enabling deep linking for immediate revenue offsets those costs. Jaconi said that deep link-enabled apps have an industry standard of a three to five times higher conversion rate.

Why we care? In addition to recognizing the importance of mobile commerce, developments like this respond to the growing consumer demand that brands engage with them and help them seamlessly find what they need fast, rather than just show ads to them.


About The Author

Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.

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