Good morning, Marketers, and what’s your ETA? No, I don’t mean what time will you show up? I’m talking about Enterprise Technology Adoption profiles, an intriguing concept Gartner has been developing, and which is probably ready for the spotlight. The idea is apparently (loosely) related to personality inventories in psychology, and purports to categorize purchases […]
With no preseason games due to the COVID outbreak, the 2020 NFL regular season is perhaps the most anticipated in its 100-year history. But for the NFL’s Minnesota VIkings, the 2020 offseason led to the creation of customer experiences that had just as much to do with community as catches, and just as much to […]
This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where […]
