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Marketers say COVID vaccines create hope for quick return of in-person events
“We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” But asked when he will feel safe to attend events, the marketing and education director at digital experience agency Bounteous is far less certain. “A few marketing events in […]
The growing importance of content analytics
Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and pressing whether we’re talking about content aimed at producing an outcome like a conversion […]
Next on Live with Search Engine Land: The SEO gender gap and how to close it
On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: New research from DeLeon and North Star Inbound shows that women account […]