It’s an understatement to say ad budgets are in flux right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021, while others see growth. The truth is, there are lots of numbers and none are very precise. The IAB’s latest survey of 242 media buyers and […]
One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “willing” to rank. The result is that the […]
Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, […]
