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Google Ads mobile app adds custom and performance insights notifications

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Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced Thursday. Custom notifications. You can now set up custom notifications to help you keep tabs on the metrics that matter most to your business.  Custom notifications from the Google Ads mobile app. Source: Google. “Let’s say you’re planning a […]
SEM

Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements

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In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020, but due to the pandemic will now go into effect beginning in February 2022. This means Partners will have a year to meet the […]
SEM

Forecasting paid search spend and revenue

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What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In this e-book, Omnitail walks you through completing a sales and spend forecast using a square […]

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