SEM

Microsoft Advertising announces Automotive Ads open beta in the US and UK

March 31, 2021adminComment(0)

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This beta opens up the use of automotive feeds and the API for advertisers. The post Microsoft Advertising announces Automotive Ads open beta in the US and UK appeared first on Search Engine Land.

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Channel: SEM – Search Engine Land

Tagged advertising, announces, Automotive, beta, Microsoft, Open

SEM

From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video]

April 25, 2020April 25, 2020admin

“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding their top-of-funnel marketing efforts during our PPC for B2B session of Live with Search Engine Land. “But, talk about ‘turning on a dime,’ now we […]

SEM

How the Microsoft Search Network can maximize your search campaigns

February 20, 2021February 20, 2021admin

Search advertising is evolving alongside a rapid change in user shopping behavior. With audiences shifting more than ever, it’s important for marketers to make the most of potential customers seeking out new brand loyalties and products. But when it comes to search marketing, it can be tempting to stick with what you know. It might […]

SEM

Google to see first U.S. revenue decline, including paid search, says forecaster

June 23, 2020admin

Google’s net U.S. ad revenue will decline this year by 5.3% according to eMarketer’s newly revised digital ad forecast. That’s a big change from its earlier and more bullish ad forecasts (global, search), which envisioned nearly 13% growth for Google. Facebook and Amazon will grow. Yet Facebook and Amazon ad revenues will continue to grow, […]

Google expands its core web vitals and page experience update FAQs

Accelerating ABM journeys, a better conference handout: Thursday’s daily brief