SEM

Microsoft Advertising announces Automotive Ads open beta in the US and UK

March 31, 2021adminComment(0)

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This beta opens up the use of automotive feeds and the API for advertisers. The post Microsoft Advertising announces Automotive Ads open beta in the US and UK appeared first on Search Engine Land.

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Channel: SEM – Search Engine Land

Tagged advertising, announces, Automotive, beta, Microsoft, Open

SEM

Google will not build or use alternate identifiers to track users across the web

March 3, 2021March 3, 2021admin

Once third-party cookies are phased out, Google will not build or use alternate identifiers to track users across the web, the company announced on Wednesday. It also reiterated that its web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can […]

SEM

5 tips for starting international PPC

July 31, 2020July 31, 2020admin

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this […]

SEM

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

July 6, 2020July 6, 2020admin

I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the launch of Live Search, […]

Google expands its core web vitals and page experience update FAQs

Accelerating ABM journeys, a better conference handout: Thursday’s daily brief