The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies. So how do you make a decision when you are already considered an industry leader in the events space and your reputation is based on creating […]
In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I asked the search company about its indexing benchmarks: Does Bing index everything or does a site or a page have to meet a specific quality threshold for it to be indexed by Bing? This is […]
Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns, which run across YouTube, Gmail and the Discover Feed. 4:5 images. If you’re running social campaigns, you […]
