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Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Getting off on the right foot with DAM
“It’s critically important to start the process before you even look at a piece of technology.” Advice on getting started with digital asset management from founder of The Codified DAM Consultant, Mark Davey. He was speaking on a recent episode of MarTech Live about getting started on the DAM journey the right way. The data […]
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and posted a whopping $ 52 billion increase from April and May a year ago. Responding to these trends, more small […]