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Google’s got a new Shopping ad test — and it’s a weird one
Google is running a format-blending Shopping ads test that is, well, interesting. PLA + Text. The folks at SEMrush spotted this Shopping ad test Thursday. In the screenshot below, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block below it with a blue linked headline and description (more […]
How you handle email replies matters for great customer experiences
Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean. You might have a reply-to handling system set up […]
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is Open AI’s powerful autoregressive language model that is capable of generating human-like natural language. What makes GPT-3 so much better than its predecessors is the size of its training data. GPT-3 […]