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Marketers hopeful for late 2021 in-person conferences
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the […]
Ad industry groups launch effort to push for addressable media standards
Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on Google and Apple, leading ad industry associations and companies launched a standards initiative Tuesday. Dubbed […]
AMP won’t be required for Google’s Top Stories section
Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, but it is important to note that page experience will be a vital factor when determining what content […]