Microsoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform “delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences.” With that, Microsoft published its ad quality in review for 2020 and here are some of the […]
What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results. 1. Have at least 3 photos for every product you sell In the same way that consumers […]
Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead to abandonment of the format by many publishers – some of whom considered AMP coercive; however, the data argue that AMP pages do perform much […]
