It’s a given in marketing technology nowadays to add scripts to your HTML that inject even more script. Google’s Tag Manager is a great example. But too often marketers and website managers don’t realize that scripts can wreak havoc on page performance in exchange for adding ads and tracking. When (bad) hackers inject script into […]
In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020, but due to the pandemic will now go into effect beginning in February 2022. This means Partners will have a year to meet the […]
Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they […]
