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Microsoft Advertising offers free stock images for Audience ads
Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock images available for free within the Micorosft Advertising web interface. Shutterstock library access is rolling out first in the U.S. and UK for advertisers participating in the Microsoft Audience […]
How to prepare your e-commerce ad strategy for an uncertain Q4
This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see […]
Does Google respect the URL parameters tool?
Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to help control the crawl of their websites. In this tool, you inform Google of what your different URL parameters do and how Google should crawl them (“Let Googlebot Decide”, “No […]