Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that impression at that bid to that audience member to achieve the campaign goal with greater […]
Join Thousands of Fellow Followers Login or register now to gain instant access to the rest of this premium content! Google’s Gmail update went live this week, complete with a new set of capabilities intended to make their product more intuitive for users. According to Seeking Alpha, Google has roughly 1.2 billion (yes, billion) Gmail […]
The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today we’re announcing that the page […]
