Mobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking as well as offering a near real-time look at the condition of the (offline) economy. […]
This morning, I negated a word that cost a campaign more than $ 3 for the one click it received in a brand campaign last week. I didn’t add the whole query, just one irrelevant word that triggered a brand keyword. Going forward, I might not ever see that type word or know if it […]
Google is showing attributes from product feeds in Shopping ads. If you needed more reason to pay attention to all the attributes available for your products in your Google product feed, here’s one: Google is surfacing more attributes from merchants’ product feeds in Shopping Ads. The example above, spotted by Jackson Lo, SEO lead, international […]
