Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality […]
As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented […]
Yelp announced two initiatives designed to fight racism and promote diversity and inclusion among local businesses. The company expanded a relationship with non-profit consortium Open to All to make training resources available “for small and medium-sized businesses to uplevel their diversity and inclusion practices.” The other initiative could prove more controversial. Yelp said it will place a new category […]
