[embedded content] “That’s an [algorithm] update: they didn’t start moving from position one to four because of COVID, [Google is] experimenting with something there,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine Land. “One percent of all SERPs containing featured snippets now have featured snippets […]
Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks, […]
Roku is the world’s most popular connected-TV platform with almost 40 million active accounts. This number is expected to climb even higher, which will also boost the ad revenue Roku channel owners collect per annum. Statistical trends, effectiveness and the simplicity of doing business with Roku are the main drivers that attract content distributors to […]
