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Next on Live with Search Engine Land: What’s New With The Bing Webmaster Guidelines
On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing Webmaster Guidelines last month. Bing first published its webmaster guidelines in 2012 and it’s been a while since they were updated. Barry will sum up the changes in the new […]
Facebook-Australia standoff may have turned a corner
ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to use their content in search results and news feeds. Facebook responded by blocking users there from viewing or sharing news content on its platform. In a blog post February 17, […]
Please don’t fill new channels with bad creative
For nearly a year, marketers have operated in a pandemic world where digital channels are all they’ve got. But saying you’re going to tap new channels and then actually delivering results there depends on just how strong your content game is. But just how quickly must you get strong? “Almost overnight,” said Aubrie Richey, vice […]