How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI.

If your customers start their search online and frequently call your business to complete their transactions, you have a wealth of ad optimization data at your fingertips that’s hiding in the conversations you have with them. Find out how you can use call tracking and conversational analytics software to tap into this new source of first-party data to optimize your Google Ads performance.

Learn more. Register today for “How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics,” presented by Invoca.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

Let’s block ads! (Why?)

Channel: SEM – Search Engine Land

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