If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And now you will have another option, if the new BIMI approach catches on. BIMI — which stands for Brand Indicators for Message Identification — is a new open standard for […]
Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced Thursday. Custom notifications. You can now set up custom notifications to help you keep tabs on the metrics that matter most to your business. Custom notifications from the Google Ads mobile app. Source: Google. “Let’s say you’re planning a […]
One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “willing” to rank. The result is that the […]
