TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Back in May 2020, Google announced that Core Web Vitals would become a part of Google’s algorithms in 2021, but told site owners that “there is no immediate need to take action.” By November 2020, Google revealed that this update would take effect in May 2021, so for site owners and SEOs across the world, […]
SMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to be successful in the COVID and post-COVID era. Things have changed over the past five months and will continue to do so. With limited ad budgets, every dollar counts and […]
