In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than […]
The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800 Flowers, Inc. He discussed how emerging trends in data and technology are changing what it means to be an effective search marketer […]
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