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Amazon Posts: A feed-based shopping experience on Amazon
As part of its ever-expanding repertoire, Amazon has added a feed-based shopping experience with Amazon Posts. Here is a quick rundown of what the program is, the current state of tools and capabilities, and how brands should approach it moving forward. What is Amazon Posts? Released as a beta in 2019, Amazon Posts is a […]
Google investigating missing manual actions
There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you are not alone. Daniel Waisberg from Google said he is investigating these reports. What is a manual action? Google will issue a manual action against a site when […]
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than […]