SEO

How data science can change the way you look at SEO

Have you ever looked at SERPs, keyword trends, and behavior on your website, and wondered if you couldn’t predict how adding new pages would impact how often organic visitors from your website are converted to leads?

Have you ever wondered if you could pick up on industry trends in SERPs before your competitors?

Have you taken a good look at your server logs in and asked yourself what Googlebot browsing patterns reveal about your website’s structure, pertinence, and technologies?

These questions, which bring together different types of data used in SEO strategy, are all part of data SEO. Data SEO is the rising field that brings data science methods of analysis to SEO. Data science uses scientific principles, statistics, and machine learning to bring together and analyze digital data for the purpose of decision making.

Learn more. Visit Digital Marketing Depot to download “Data SEO – The Next Big Adventure.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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Channel: SEO – Search Engine Land

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