We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone has an opinion, not least Ben Hindman, CEO at event marketing platform Splash. Earlier this month, he raised some […]
Gone are the days of keyword-rich anchor text, quickly set-up private blog networks (PBNs), and 500-word articles. Google’s algorithm becomes more sophisticated every day, and the competition in content marketing has never been fiercer. Methods like guest posting are still a viable way to raise brand awareness, brand authority, and domain rating, but they can […]
Holiday e-commerce spending is poised to exceed $ 189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $ 200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers. Uncertain spending outlook. […]
