“We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” But asked when he will feel safe to attend events, the marketing and education director at digital experience agency Bounteous is far less certain. “A few marketing events in […]
Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend. A few well respected PPC influencers […]
I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main pros and cons of each […]
