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Google Discovery ads can now use your 4:5 social image assets
Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns, which run across YouTube, Gmail and the Discover Feed. 4:5 images. If you’re running social campaigns, you […]
What passage indexing and natural language processing mean for the future of SEO
Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the search results. In turn, these algorithms will impact how we approach content and optimization. Ranking passages in the search results. Google is rolling out passage-based indexing, […]
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to fully roll out. Based on everything we have seen so far this update is a very […]