The omnichannel challenge With content at the heart of everything from smartphone apps to webpages, delivering content to multiple destinations using the same technical foundation and platform is widely seen as the most efficient manner to organize omnichannel campaigns. “No matter the industry, there is high demand on marketing departments to drive content across multiple […]
Video has the potential to be one of the most effective mediums for marketers today — if you have the right strategy. However, maximizing video marketing potential comes with its own set of challenges, from creating the right content, to selecting the best distribution channels. Not to mention, tying all your touch points together to […]
For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic. During his presentation on Advanced Title Tag Optimization at SMX Next last month, Moz SEO consultant Cyrus Shepard explained why title tags are a critical […]
