Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and the future of local search as a more distributed phenomenon in my SMX Next keynote last week. Nearly every ‘enterprise’ is a local […]
In an increasingly digital world, video is becoming the new norm for visual storytelling. It’s no surprise, given that video is a highly visual and effective medium for communicating with a brand’s audience. Going beyond static images, videos use sound and movement to create a compelling message, making it an integral part of any brand’s […]
In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many websites. By optimizing for the featured snippet, you can propel your site to the top of the search results by only making very small adjustments to your page’s content. Throw away backlinks, […]
