The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned […]
Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their articles featured in Google’s prominent Top Stories carousel. With the recent announcement that Google plans to lift the […]
Amazon’s advertising business grew roughly 44% in the first quarter. Click to enlarge. Amazon still keeps its ad business in an “Other” line item in its earning statements. Advertising comprises the bulk of that account, but we can’t precisely speak about ad revenue and growth because there are other things in that line item. On […]
