Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and life would ultimately be judged by performance measurement. In April of 2005, Google acquired analytics software company Urchin and rebranded […]
Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, but it is important to note that page experience will be a vital factor when determining what content […]
Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > […]
