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Microsoft Advertising introduces more automation via ad suggestions with auto-apply
[unable to retrieve full-text content] Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. The post Microsoft Advertising introduces more automation via ad suggestions with auto-apply appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Channel: SEM – Search Engine Land
Google: Page experience signals for ranking apply only to mobile
Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there […]
Life after Google Shopping: Don’t be a one-trick pony
Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that people want to pour money into. However, what a lot of brands miss out on is having a true cross channel marketing strategy. The best marketers I know are able […]