Third Door Media, the parent company of MarTech Today, is currently looking for a seasoned storyteller to cover how marketing technology is changing what it means to be a marketer. We’re specifically looking for an experienced journalist with either past experience or a deep curiosity for covering this tech-enabled approach to marketing that we call […]
Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Use the following questions to help you determine the answers. 1. Does it make more […]
The omnichannel challenge With content at the heart of everything from smartphone apps to webpages, delivering content to multiple destinations using the same technical foundation and platform is widely seen as the most efficient manner to organize omnichannel campaigns. “No matter the industry, there is high demand on marketing departments to drive content across multiple […]
