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Compare ad management tools for Google Shopping, Amazon, and more
As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market […]
Regular expression filter support coming to Google Search Console performance reports
Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression, or regex, filters for […]
Digital-first commerce boosts Shopify’s earnings
The Ottawa-based global ecommerce platform yesterday announced striking financial results, with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify offers in addition to its subscription platform, like payments and shipping). Sales on the Shopify platform surpassed $ 5 billion during the holiday period. Full year revenue for 2020 showed […]