Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you […]
Creativity can be the catalyst for change. But motivating teams to actively search for that spark of inspiration can be a challenge. We asked marketing leaders how they approach the creative process, and how they use their leadership skills to create opportunities for innovation. What tactics do you use to keep your creative teams motivated? […]
Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which brand CPC was actually declining. This despite the fact that Google brand top-of-the-page and first-page minimum bid estimates continued to decline steadily through the end of 2017. While […]
