Once third-party cookies are phased out, Google will not build or use alternate identifiers to track users across the web, the company announced on Wednesday. It also reiterated that its web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can […]
Bronto, the ESP acquired by NetSuite in 2015, will cease service at the end of May, 2022. In an email to customers, Bronto announced that it was entering an “end of life” phase, with its marketing automation technology and other resource migrating to the Oracle CX Cloud. The history. At the time of the acquisition, […]
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere […]
