Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part […]
[embedded content] In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are the category winners: Lindsay Neilson from NP Digital worked with PROS to overcome the challenges of a conceptual product and finding search volume in […]
Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the search results. In turn, these algorithms will impact how we approach content and optimization. Ranking passages in the search results. Google is rolling out passage-based indexing, […]
