Mobile. Is. Everything. Including tablet traffic, mobile devices generated more than 60% of organic site visits, according to Merkle’s 2019 report. What does this mean to you, the SEO?This should cement the idea that websites should be mobile-first and not just responsive. Page load times on mobile also play an important role, with Google penalizing […]
Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through […]
Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $ 5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be […]
