Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
In an age of the compelling images and short, snappy sentences, the e-book comes across like a dinosaur. It’s just a few thousands words of tightly-packed information, backed by a few charts and graphs. Yet it remains a vital tool in converting a prospect into a customer in the B2B marketing world. That lead you […]
Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $ 250 million. The move represents consolidation in the virtual events space. Two start-ups combine. U.K.-founded and London-based Hopin, a statrt-up not yet two years old, has as its mission giving event organizers “the ability to recreate the in-person event experience as […]
