Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps and digital assistants; and (3) how to compete against Amazon, the number one threat to […]
Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define ‘spam’ as using techniques that attempt to mimic [high quality content] signals without […]
Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also technical and on-page SEO, keyword research, and content optimization, […]
