Virtual events are the talk of marketing departments these days. We know, we’re putting on a host of them. But the big question that has remained since COVID-19 put an end to large-scale, in-person gatherings has been, “When will conferences, trade shows and other in-person business events come back?” The answer: You tell us. For […]
SMX Overtime is part of our speaker series from conference presenters who answer questions from SMX attendees on a variety of topics. Before we dive in, a quick refresher on these ad formats. YouTube’s TrueView Discovery ads can appear in YouTube search results, watch pages and even the homepage. They include an image thumbnail, headline, view […]
Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019, according to a study published by Rand Fishkin, founder of SparkToro. Image: SparkToro On desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices. Methodology caveats. This latest […]
