Google launches Question Hub for US publishers

Google Question Hub, accessible at, is now open for US based publishers to sign up for. In 2018 Google launched Question Hub in regions where the company found it did not have enough content it its search index to answer the searchers question.

Google then started showing this box to searchers last year but told us it was for COVID related queries – it was not, it was much broader than COVID queries.

What is Question Hub. Google says “Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”

It is basically a way for Google to let searchers to say the search results provided are not answering the query. Then Google takes those questions and feeds them to publishers, who in term can create content that does answer the query.

Now available to US publishers. Previously, Google launched Question Hub in 2018 for publishers in India (Hindi, English), Indonesia (Bahasa Indonesia), and Nigeria (English). Google has updated its FAQs to say it is now available also in the United States for English.

So I tried it and yes, I am able to access it for sites I have verified in Google Search Console.

What it looks like. Here are some screen shots of the tool but if you want more screen shot, I posted a lot more on my personal blog.

Find questions that searchers want answers to in Question Hub
Create content and submit the URL of that content that answers the question
You can see how well that content performs in Google Search

Why we care. This can be an excellent way for publishers to find content that searchers are looking for but do not find useful search results for in Google. So this is a tool you can use for finding useful content ideas for your web site. In my case, I searched for Google Search related topics that searchers could not find answers for and I was able to find a list of questions (as you see from the above screen shot) of content I can create that may solve some searcher related questions.

Now that this is open to US publishers, many new publishers now have access to this treasure trove of information.

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

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Channel: SEO – Search Engine Land

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