[embedded content] On Friday, Search Engine Land’s Barry Schwartz hosted a discussion with Martin Splitt, Google Search Developer Relations, on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites, and the two of them spent an hour exploring those topics. Bottom line: If you are […]
Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > […]
George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed […]
