What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your advertising and messaging? Let’s find out. While we’re navigating uncharted waters during this year’s holiday retail season, changes in consumer behaviors lead us to believe the […]
Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the last several months. The Google Shopping Gift Guide on mobile. Image: Google. The site contains the year’s top 100 trending gifts, divided into seven […]
Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show. All of the tools that track featured snippets in Google’s […]
