SEO

Google December 2020 Core Update rolling out

Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update.

Historically, Google has released a core Google algorithm update every few months or so. It has been just about seven months since the May 2020 core update, which took place on May 4, 2020. So this one took a lot longer than previous updates to roll out.

The announcement. Here is Google’s tweet announcing it, where Google said “later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update.”

Previous updates. The most recent previous core update was the May 2020 core update, that update was big and broad and took a couple of weeks to fully roll out. Before that was the January 2020 core update, we had some analysis on that update over here. The one prior to that was the September 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big of an impact as previous core updates. Google also released an update in November, but that one was specific to local rankings. You can read more about past Google updates over here.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update. Google did say you can see a bit of a recovery between core updates but the biggest change you would see would be after another core update.

Download the Periodic Table of SEO Factors

Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your web site or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings.

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

Let’s block ads! (Why?)

Channel: SEO – Search Engine Land

Leave a Reply

Your email address will not be published. Required fields are marked *